Businesses put weeks into planning an event and then remember, on the day, that someone should take pictures. By then the best moments have passed.
Write the shot list with the schedule
Go through the run of show and mark the moments worth capturing: the room before doors open, the first guests arriving, the reveal, the toast. Give each one a time and a person.
Design for the camera
Lighting, signage and a place where people naturally stop for a photo make a bigger difference than any filter afterward.
Capture more than you need
One evening can supply short video, photos, quotes from guests and behind-the-scenes clips. Posted over the following weeks, it keeps the event working long after the room is empty.
Decide who posts on the day
Live stories need one person whose only job is posting. Everyone else is busy running the event.