The blog
Practical notes on social media, content, email, creators and events for local businesses.
Plan your next event like a content shoot
An event is the most content-rich day your business has all year. A little planning makes it last for months.
What to agree with a creator before the first post
Most creator partnerships that go wrong were never written down. Agree these five things first.
What a social media manager actually does all week
Posting is the visible part. Here is the work behind it, and how to tell whether it's being done.