From the outside, social media management looks like posting. A photo goes up, a caption goes with it, a few people like it. If that were the whole job, nobody would need help with it.
Planning comes first
Good accounts are planned weeks ahead. The plan ties posts to what the business is doing: a seasonal menu, a sale, an event, a new hire. It also leaves room for the unplanned things worth sharing.
Making the content
Each post needs something to look at and something to read. That means photos or video, a caption written for the platform and a reason for someone to stop scrolling.
Answering people
Comments and messages are where customers are won or lost. A question answered within the hour feels like good service. One answered three days later feels like nobody is home.
Looking at the numbers
Reach, saves, clicks and messages show what people cared about. The point of looking is to change next month's plan, not to fill a report.
How to tell it's being done
- You see the plan before the month starts.
- Posts go out on schedule, even in a busy week.
- Comments and messages get answered.
- You get a short, honest summary and it changes what happens next.